Rhetorical Analysis The rhetorical situation in the article “How Will Jeff Bezos Spend His Billions Now?” by Margaret O’Mara is the comparison of one of the richest men in the 21st century, Jeff Bezos with the gilded age figure of John D. Rockefeller. After stepping down as chief executive of Amazon, Jeff Benzos will continue to hold most shareholders stocks. O’Mara analyzes the actions of Rockefeller to identify the next financial moves of Jeff Bezos. The purpose of this article is to inform the audience of the freedom that wealthy people have that makes them available to further extend their …